You pay for Ad Words, you pay for your competitors to click your freshly-made Ad (multiple times obviously costing you heaps), and people are learning to avoid the ads on the first page. So what is the solution?
For Selwyn – a local, buy local, support local market is very powerful approach. www.selwynconnection.co.nz is the best option followed by doing SEO to your website. But what if you want to go slightly afar (Christchurch or Ashburton), well, SEO is the Bee’s Knees. In layman’s terms, you do not have to pay for the excessive clicks on your ads for no result. SEO (Search Engine Optimisation) is the way to go without paying for Google Ad Words and you can do that yourself, by putting those search terms or long-tail keywords into your site. DEEP THINKING is needed.